Technology Science - Marketers phoning more do-not-call listers

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An increasing number of Canadians on the national do-not-call list say they are getting more unwanted calls than before they registered.

The latest survey of people who have signed up not to get marketing calls found that 80 per cent of registrants reported receiving fewer telemarketing calls than before they put their number on the list, down from 84 per cent in 2010, polling firm Harris/Decima reported Thursday.

In addition, 15 per cent of do-not-call list registrants said they actually receive more telemarketing calls than before they joined the list, up from 12 per cent in 2010.

Brendan Wycks, executive director of the Marketing Research and Intelligence Association, which commissioned the survey, said in a statement that the finding is "troubling and underscores the need for tough penalties for telemarketers who persist in telephoning people who have registered" with the list, launched in September 2008.

The association represents and self-regulates Canada's marketing and public opinion research industry.

The Canadian Radio-television and Telecommunications Commission has the power to fine individuals up to $1,500 per violation and corporations up to $15,000 per violation. In December, it fined Bell Canada $1.3 million for breaking the rules.

Wycks said the national telecommunications regulator has "made strides" in issuing significant fines against violators, but faces challenges. He said many telemarketers use machines that dial Canadian phone numbers randomly from overseas and pay no heed to the list.

The random phone survey of 2,035 Canadians aged 18 or older was conducted between Feb. 24 and March 6, 2011.

It is considered accurate within plus or minus 2.2 percentage points, 19 times out of 20.

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Technology Science - Sites, firm measure leaders' Twitter 'reach'

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According to data compiled by Navigator Ltd., NDP Leader Jack Layton, centre, had the greatest Twitter reach last week. Liberal Leader Michael Ignatieff, right, came in second. Conservative Leader Stephen Harper has the most followers of the three but reached the fewest people. According to data compiled by Navigator Ltd., NDP Leader Jack Layton, centre, had the greatest Twitter reach last week. Liberal Leader Michael Ignatieff, right, came in second. Conservative Leader Stephen Harper has the most followers of the three but reached the fewest people. Sean Kilpatrick/Canadian Press

If a tweet falls in the cyberspace forest, does it make a sound?

That depends on the "reach" of the person who posted it.

Twitter users reach the users who choose to follow their updates, but other factors â€Â" such as "retweets" (the reposting of a tweet by another user) â€Â" increase the chances of their tweets being read by a wider audience.

A handful of websites try to quantify Twitter "reach" and "influence" by analyzing how often a user's tweets are retweeted and by whom.

And with the federal election campaign in full swing, Canadian political and public affairs firms are getting into the act as well.

Navigator Ltd. is tracking the Twitter "reach" of Conservative Leader Stephen Harper, Liberal Leader Michael Ignatieff and NDP Leader Jack Layton on a weekly basis throughout the campaign.

Layton's tweets reached 322,305 people last week, according to the firm's data. Ignatieff's tweets reached 270,218 people and Harper's had an audience of 156,536.

At first glance, those numbers seem to be at odds with the fact Harper has tens of thousands more Twitter followers than either Ignatieff or Layton.

But, Navigator's Will Stewart says this is likely because of differences in the parties' social media strategies.

Strategies differ

Conservative communications director Dimitri Soudas tweeted this photo of the Harpers at Mont-Sainte-Anne ski resort in Quebec. Many of the so-called insider looks at the Conservative campaign have come from Soudas, rather than Harper's account. Conservative communications director Dimitri Soudas tweeted this photo of the Harpers at Mont-Sainte-Anne ski resort in Quebec. Many of the so-called insider looks at the Conservative campaign have come from Soudas, rather than Harper's account. Dimitri Soudas

"It seems, so far, the strategy hasn't been for the PM to do his own outreach," Stewart said. "It does seem to be their strategy to have other people do the talking for the prime minister."

One of those other people is Conservative communications director Dimitri Soudas, who regularly tweets photos of Harper and his wife, Laureen, at campaign stops.

Conservative candidate Tony Clement, one of the party's most prolific Twitter users, has also been tweeting â€Â" and engaging directly with Canadians â€Â" from the campaign trail.

While canvassing with a Toronto Conservative candidate on April 4, he invited a follower who asked about lawn signs to send him a direct message for more information.

The Harper account consists mostly of policy announcements and links to related news releases on the party's website.

Layton's account also regularly links to content on the NDP website but makes greater use of hashtags â€Â" enabling a wider audience to see the tweets.

And Ignatieff's account features a mix of policy announcements, Twitter photos and, on occasion, responses to tweets from others.

'True reach' measured

Green Party Leader Elizabeth May had the lowest Klout score of the major party leaders last week.Green Party Leader Elizabeth May had the lowest Klout score of the major party leaders last week. Darryl Dyck/Canadian Press

Popular website Klout also measures Twitter users' "influence" by examining, among other factors, the size of their following, how often they're retweeted and by whom.

The site ranks users with a "Klout score" out of 100, with a higher score indicating a high level of "influence" in the Twitter world.

As of Thursday, Ignatieff had the highest Klout score â€Â" 78 â€Â" of the five major party leaders.

Harper was a close second, with a score of 76, though his "true reach" score (which Klout defines as "the size of your engaged audience") was nine to Ignatieff's 35,000.

Layton had a Klout score of 75 and a "true reach" score of 29,000, while Green Party Leader Elizabeth May's Klout score was 74. Her "true reach" score was 8,000.

Bloc Québécois Leader Gilles Duceppe had a Klout score of 70 and a "true reach" score of 21,000.

According to Klout, Harper and Ignatieff have each been "retweeted" by 5,000 unique users, but Harper's username had been mentioned in tweets by more than 10,000 unique people.

That may be because Harper, as the leader of the party most recently in power, is often referenced in tweets posted by other parties.

Does it matter?

But will Twitter "reach" make a difference on May 2?

"That's a big open question," Stewart said. "Are there actually any undecided people out there, and does what's online actually change people's minds or help them to make a decision?"

There is some "undecided" chatter on Twitter, but much of the discussion on the popular #elxn41 hashtag consists of partisan talking points.

"It's very clear that social media has been instrumental in the spinner's war," Stewart said.

"You've got all the Liberals and Conservatives out there fighting each other's positions."

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Technology Science - Titanic sinking to be tweeted in real time

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The RMS Titanic sank 99 years ago Friday.The RMS Titanic sank 99 years ago Friday. (AP File Photo)

Today is the 99th anniversary of the sinking of the Titanic, and you'll be able to follow the disaster unfold on Twitter.

The Maritime Museum of the Atlantic is tweeting the vessel's original wireless messages from that night in 1912, and in real time.

It starts at 11:55 ADT, the same hour the ship struck an iceberg off Newfoundland. The pre-programmed tweets will continue to go out all night long.

Dan Conlin, the museum's marine historian, said those following the exercise should experience the magnitude of the disaster.

"I think they'll get a sense that when this disaster happened nobody knew it was going to happen. We all know what happened to Titanic, we all know how the story unfolded in great detail. Well, nobody knew in 1912, let alone those poor wireless operators in their isolated, little windswept huts. And as you get these isolated, fragmented messages you get a sense of how this thing is building," said Conlin.

The largest passenger steamship in the world, the White Star Line vessel was equipped with the most modern wireless technology available in its day. The wireless transmissions, sent in morse code, were crucial in saving survivors and communicating news of the sinking.

Titanic on Twitter, as it's been dubbed, is an experiment so the museum can prepare for the 100th anniversary of the sinking next year, said Conlin.

The museum, on the Halifax waterfront, is home to a permanent Titanic exhibit. As the closest major port to the sinking, all of the recovered bodies were brought to Halifax, along with many pieces of wreckage that floated to the surface.

150 of the 1,500 Titanic victims are buried in Halifax, the largest number anywhere in the world.

You can follow Titanic on Twitter using the hashtag #ns_mma.

A similar effort was made by Nature magazine in 2009 to tweet the events of the Apollo 11 moon landing on its 40th anniversary.

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Technology Science - Energy-efficient light bulb deadline delayed

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The federal government wants to delay by two years its deadline requiring all new light bulbs sold in Canada to be energy efficient.

A newly published notice says the current deadline in 2012 would be pushed off by two years to allow time to allay concerns from consumers about new light bulbs.

Canadians have the next 75 days to comment on the proposal.

John Baird, then Canada's environment minister, announced the ban with great fanfare in April 2007, citing it as a demonstration of the Conservative government's commitment to fighting climate change.

The new notice, dated March 24, says the proposed delay would cost Canadians about $303 million to 2020 in lost energy efficiencies as the older bulbs continue to draw higher levels of electricity.

The change would also put about 13 megatonnes more greenhouse gases into the atmosphere.

Delaying the deadline for the new energy-efficient bulbs would also put Canada between one and two years behind the earlier schedule set in the United States.

California and British Columbia have already imposed the new standard for energy-efficient light bulbs, and Ontario is considering the same.

Consumers have raised concerns about one of the most common energy-efficient bulbs, compact fluorescent lamps. These devices contain small amounts of mercury and are not readily recycled.

Environment Canada is working on regulations that would compel manufacturers to ensure the mercury-containing lamps can be recycled.

"Canadians have expressed concerns about certain aspects of the minimum energy performance standard for light bulbs," says the notice from Natural Resources Canada.

"This amendment proposes to delay the effective dates for these wattages by two years in each case in order to enable Canadians to better understand the benefits of the standards, the alternatives that will be available to them and to allay their concerns."

The proposed new deadline would require efficient 75-watt and 100-watt bulbs on Jan. 1, 2014, and 40-watt and 60-watt bulbs on Dec. 31, 2014.

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Technology Science - Prairie provinces fight rising floodwaters

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Hundreds of people have been forced from their homes across the Prairie provinces as spring floodwaters continue to rise.

The situation in southern Alberta was marginally better on Thursday, as hundreds of homes in the Medicine Hat area, previously thought to be under threat because of a breached dam, were looking somewhat safer.

The latest information suggested rising waters were not as high as feared and there are no plans for evacuations. But officials stressed it's too early to relax, and urged people to keep their eyes on the rivers.

Water levels continue to fluctuate, but cooler temperatures have reduced the flow. Still, a state of emergency for the city remains in place, officials said.

South of Manitoba, the Red River was expected to crest in Grand Forks, N.D., late Thursday, and the crest was downgraded to 15.2 metres, about three metres lower than the major dikes.

"It's well within our ability to control it,'" said Kevin Deans, public information officer in the North Dakota city.

The crest is expected in the Manitoba border town of Emerson between April 22 and 26. In Winnipeg, the time frame is April 27 to May 4.

The upper limit of the Red River in Winnipeg is now expected to be 6.9 metres at the James Avenue pumping station, the city said Wednesday. That's 0.3 metres lower than the March provincial flood outlook and close to the 2009 peak of 6.8 metres.

The number of homes needing sandbag dikes has been reduced to 129 from the 560 noted earlier this month.

Across the province, more than 600 people have been forced out of their homes by swollen creeks and rivers and flooding. Eleven municipalities have declared states of emergency and many municipal roads have been closed, including 55 highways.

Or the Peguis First Nation north of Winnipeg, roughly 300 people left Wednesday to stay ahead of the deluge. But many of the homeowners left not because their homes were in immediate danger, but because flooding nearby was cutting off road access.

Patients at a health centre in Gladstone were moved to another facility due to flood fears. Eight patients, mostly seniors, were transported by ambulance. A sandbag dike was created to protect the town from the nearby Whitemud River, which rose by one metre Tuesday.

In Wawanesa, 21 clients of a personal-care home were similarly moved to another facility as a precaution. The homes themselves may not be lost, though.

Trans-Canada Highway flooded

In neighbouring Saskatchewan, some 230 people were told to leave the Cowessess reserve east of Regina.

A large section of the Trans-Canada Highway east of Regina was covered with water Wednesday, but some traffic was still moving through.

Meanwhile, 12 new communities were approved to receive funding under the province's emergency flood damage reduction program on Thursday. Burstall, Eastend, Frontier, Mendham and other communities in the province's southwest will share $127,000 from the Saskatchewan Watershed Authority for flood prevention.

There are flood concerns in parts of British Columbia, too, as officials in Smithers, B.C., are warning of a potential ice jam on the Bulkley River.

The last time it did so was two years ago, when the Ebenezer Flats and Dohler Flats areas were affected. Local officials are making sand and sandbag supplies available as a precaution.

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Technology Science - Japanese searchers move closer to nuclear plant

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A new glitch in the cooling of used fuel at Japan's crippled nuclear plant prompted a surge in radiation, but an overall decline in leaks allowed police Thursday to search for missing tsunami victims closer to the complex than ever before.

Police in protective gear scoured a 10-kilometre radius around the Fukushima Daiichi for the first time Thursday as part of their search for thousands of victims still missing after the March 11 earthquake and tsunami.

A steel fence is installed to cover a gate to prevent the spread of radioactive water at an intake canal at the Fukushima Daiichi nuclear power plant in this photo taken Tuesday. A steel fence is installed to cover a gate to prevent the spread of radioactive water at an intake canal at the Fukushima Daiichi nuclear power plant in this photo taken Tuesday. TEPCO/Reuters"We need to work very carefully so as not to rip our radiation suits with the debris, metal and chunks of concrete scattered everywhere in the zone," a police officer who gave only his surname, Sato, said in a telephone interview.

Although Japanese officials have insisted the situation at the crippled plant is improving, the crisis has dragged on, accompanied by a nearly nonstop series of mishaps and aftershocks of the 9.0 magnitude quake that have impeded work in clearing debris and restoring the plant's disabled cooling systems.

Japan acknowledged this week that overall leaked radioactivity already has catapulted the crisis into the highest severity on an international scale, on a par with Chornobyl, though still involving only a tenth of the radioactivity emitted in that 1986 disaster.

The police, in white suits, picked gingerly through rubble near the plant in a zone where up to 1,000 bodies are believed lodged in tsunami debris, Sato said. Overall, more than 26,000 people are believed to have died March 11, though only about 11,250 bodies have been recovered so far.

"Many families have asked us to search for their missing loved ones. I want to recover bodies as quickly as possible and hand them over to their families," he said.

This week's glitch at the plant involved declining water levels at the pool for spent fuel rods in the Unit 4 reactor building.

Water inadvertently sprayed into an overflow tank prompted a false reading that the main pool was full when it wasn't. That prompted workers to suspend the injection of water into the main pool for several days until Wednesday, when spraying resumed.

Strong aftershocks

Strong aftershocks might also have affected the readings, officials said.

The suspension of spraying allowed temperatures and radiation levels to rise, though the rods were still believed to have been covered with water, said Hidehiko Nishiyama of Japan's Nuclear and Industrial Safety Agency.

"I believe fuel rods in the pool are largely intact, or still keeping the normal shape of what they should look like," Nishiyama said. "If they were totally messed up, we would have been looking at different sets of numbers from the water sampling."

A new burst of radiation this week leaking in Unit 4's fuel pool suggests damage to the fuel rods and complicates efforts to stabilize them, officials said. TEPCO manager Junichi Matsumoto said analysis of the pool's water detected higher levels of radioactive iodine-131, cesium-134 and cesium-137. Normally, those elements would not be found in the pool.

Three of the plant's reactors also have about 20,000 metric tons of stagnant, radiation-contaminated water and it is proving difficult to reduce the amount spilling from the reactors, Nishiyama said.

Workers operate a modified Putzmeister 70Z, the world's largest concrete pump mounted on a truck, to pump contaminated water from the No.4 reactor at Fukushima Daiichi nuclear power plant .Workers operate a modified Putzmeister 70Z, the world's largest concrete pump mounted on a truck, to pump contaminated water from the No.4 reactor at Fukushima Daiichi nuclear power plant . TEPCO/ReutersUntil cooling systems can be fully restored, flooding the reactors with water is the only way to help prevent them from overheating, but those many tons of water, tainted with radioactivity, pose a separate threat.

"It is the problem of being stuck with reactors that constantly need to be fed water," Nishiyama said. Setbacks in preparing tanks to store the contaminated water mean new options may need to be considered, he said. He did not elaborate.

The beleaguered plant operator, Tokyo Electric Power Co., or TEPCO, is seeking ways to eventually remove spent fuel rods from reactor storage pools as the plant is closed down for good. The glitch at Unit 4 makes those plans more urgent.

Eventually the rods must be stored permanently in dry, radiation-proof casks, but that process is far off, he said.

TEPCO, meanwhile, is working to stabilize conditions at the plant's No. 1 reactor by pumping nitrogen into its containment vessel to reduce risks of a hydrogen explosion. It also is installing steel plates and silt screens along the coast to help reduce radiation leaks into the sea.

More evacuations

The halting progress at the plant has deepened the misery of residents who were forced to leave their homes and jobs near Fukushima Daiichi.

A 102-year-old man committed suicide Tuesday, a day after the government included Iitate, the village where he had lived all his life, as an area to be evacuated to avoid radiation exposure. A local police official, who declined to be named because he was not authorized to speak to media, confirmed the man had killed himself but would give no further details.

Nearly 140,000 people are still living in shelters after losing their homes or being advised to evacuate them due to the nuclear crisis and March 11 disasters.

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Technology Science - War Museum looks at former Yugoslavia's missing lives

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Sela Berisha told the story of her son with Down's Syndrome, who became separated from his family when they fled their home. Sela Berisha told the story of her son with Down's Syndrome, who became separated from his family when they fled their home. Nick DanzigerWhen war engulfed the western Balkans in 1991, little Sumida was just three years old and lived in a village just outside Sarajevo.

As British photographer Nick Danziger and Canadian writer Rory MacLean show in the exhibit Missing Lives, now at the Canadian War Museum in Ottawa, her whole life was shaped by that war. Her village was burned in an attack, her mother was shot and killed, and her sister went missing. A soldier â€Â" one of those doing the killing â€Â" heard Sumida crying and plucked her out of harm's way.

'Families are still waiting for the return of a son or daughter who went missing 15 years ago...They still make up the bed waiting for them to come back'â€Â" Rory MacLean, author

She was eventually adopted by an Orthodox family in Belgrade, renamed Mila, and raised and confirmed as a Christian. But as a teen, through DNA testing she learned that her original family was Muslim. She made contact with an aunt and moved to Sarajevo to live with her and now finds herself attached to two families from what were once warring camps.

Danziger, a photographer whose work has been published regularly in Time, Newsweek and Paris Match, says Sumida/Mila is now 18 and painfully aware of her country's history of ethnic violence .

"She said something that I found so moving. She said: 'It doesn't matter to me if you are a Serb or a Bosniak (Bosnian Muslim). What matters is that we respect each other. I was born into a Muslim household. In Belgrade I went to church and became Orthodox. Now I'm with my Muslim family again,'" Danziger said.

"She, like so many others, was so desperate to get to the truth. She had actually, by herself, found and identified the man who killed her mother, [and] who saved her. He's in prison and she wants to see him to find out if he also saved her little sister."

Sumida's story is one of 15 Danziger and MacLean tell with pictures and words in the exhibit .

Sanije Recaj says she believes a neighbour knows what happened to her son, whose body has never been recovered. Sanije Recaj says she believes a neighbour knows what happened to her son, whose body has never been recovered. Nick DanzigerVancouver-born, Toronto-raised MacLean said they wanted to show the human cost of the war that divided the former Yugoslavia. That impact lasted well beyond the point where the world's attention had turned elsewhere, he said. About 30,000 people went missing in the Western Balkans, MacLean said, and almost 15,000 of them have yet to be found.

"It was the families that wanted these stories to be told. They wanted the truth of their suffering, their loss, out there and their stories to be put in the exhibition in the book in the hope that it won't happen again, said MacLean, author of eight books, including best-sellers Stalin's Nose and Under the Dragon.

"Families are still waiting for the return of a son or daughter who went missing 15 years ago. They still wait. They still make up the bed waiting for them to come back. They're putting plates on the table, waiting for them to come back," Maclean said

Cutting edge forensics at work

The western Balkans is now a centre for expertise in cutting edge forensics, the kind of DNA analysis and reconstruction of remains that North Americans might see in an episode of CSI or Bones, he said.

Curiously, those doing the killing seemed to know their actions could be traced â€Â" when bodies were dumped in rivers early in the war, they could be identified by dental or medical records. So in later mass murders, the bodies were burned or chopped into pieces and put in separate mass graves, sometimes beneath existing graves so the disturbed earth could not be seen from the air.

A man stands in a forest where people were buried beneath existing graves to hide the bodies from investigators. A man stands in a forest where people were buried beneath existing graves to hide the bodies from investigators. Nick DanzigerYet forensic science has advanced to the point where DNA can be extracted even from such abused remains, and compared to mothers and brothers and sisters left behind. Forensic scientists from Britain, Canada, Australia and throughout the EU are in the region using the latest techniques to identify the missing. Five of the panels in the exhibit relate to their work, which has helped match the missing with those left behind.

One woman lost all the male members of her family â€Â" her husband, two sons, two brothers and four nephews â€Â" and lived 15 years without getting information about any of them.

Didn't want to give up hope

"Ten years ago, we met her and she was desperate," Danziger said, adding that she could not return to her home village as it had been razed. "She hadn't wanted to give a blood sample because she wanted to believe there was still hope and, by giving the blood sample, that would have made her feel that she accepted the fact that what she was looking for was someone who had died, who had been executed."

In 2007, she finally gave a sample and forensic scientists were able to link her DNA to the partial remains of one son and a tibia of her husband.

"Because the two sons were very close in age, they couldn't tell which of the sons it was," Danziger recalled. "She said to me at the time, 'How can I bury the son not knowing which son or just a tibia?' One of the images she allowed us to take was the remains of the bones in a bag that belonged to one of the sons in a cold storage unit where there are over 4,000 remains, all in body bags."

Last year, another incomplete skeleton of the second son was unearthed and she then could bury two sons and her husband. Her remaining sisters and relatives, who had since emigrated to Australia, came for the funeral.

The International Red Cross and the International Committee for Missing Persons are among the international organizations helping people in the region find the remains of people they loved. MacLean and Danziger worked with the Red Cross and ICMC to gather these stories from among the more than 80 families who were willing to talk about their losses.

Book tells stories in detail

A book, Missing Lives, published last summer in London, tells the stories of each family in more detail. The exhibit has toured London, Brussels, 10 other EU capitals and the Balkans before coming to Ottawa, its only Canadian stop, before going on to Washington. Danziger and MacLean were in Ottawa Thursday for a panel discussion on the missing.

MacLean said he and Danziger wanted to both "pay tribute to families of people who went missing and to mobilize national and international authorities to engage further with the authorities in the Western Balkans to release information."

"Pressure is needed from international authorities to ensure that the various regional governments do come forth with with all the information they have, because there is a belief that information is still being withheld about secret graves…and tell the truth so these poor people can put to rest this terrible tragedy in their lives," he added.

The exhibit runs until Sept. 5 at the Canadian War Museum in Ottawa.

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